Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

When you contact us, request a consultation, or engage with our services, we may collect:

• Identity Data: Full name, job title, company name
• Contact Data: Email address, phone number, postal address
• Communication Data: Messages, inquiries, and correspondence you send us
• Transaction Data: Details about services purchased or inquired about

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• Technical Data: IP address, browser type and version, operating system
• Usage Data: Pages visited, time spent, links clicked, referring URLs
• Device Data: Device type, screen resolution, language settings

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Please refer to our Cookie Policy section for detailed information.

2. How We Use Your Information

We use the information we collect for the following purposes:

3. Legal Basis for Processing

softlive.ae processes personal data in compliance with:

• UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (UAE PDPL)
• General Data Protection Regulation (GDPR) where applicable to EU residents

Our lawful bases for processing include: your consent, performance of a contract, compliance with legal obligations, and our legitimate business interests, provided these do not override your fundamental rights.

4. Sharing of Data

We do not sell, trade, or rent your personal data. We may share your data with:

4.1 Service Providers

Third-party vendors who assist in operating our website and delivering services (e.g., hosting providers, email platforms, analytics tools). These parties are contractually obligated to keep your information confidential.

4.2 Legal Requirements

We may disclose your data if required by law, court order, or government authority, or when necessary to protect the rights, property, or safety of softlive.ae, our clients, or others.

4.3 Business Transfers

In the event of a merger, acquisition, or asset sale, your data may be transferred as part of that transaction. You will be notified via email and/or a prominent notice on our website.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.

• Contact/inquiry data: Up to 2 years from last interaction
• Client/contractual data: 7 years (UAE commercial law requirements)
• Website analytics data: Up to 26 months
• Marketing data: Until you unsubscribe or withdraw consent

When data is no longer required, we securely delete or anonymize it.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data under certain circumstances
• Right to Restriction: Request that we limit how we process your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time without affecting prior processing

To exercise any of these rights, please contact us at privacy@softlive.ae. We will respond within 30 days.

7. International Data Transfers

As a company based in the United Arab Emirates, your data may be transferred to and processed in countries outside your jurisdiction. We ensure that any such transfers comply with applicable data protection laws and that appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) approved by relevant authorities
• Adequacy decisions where applicable
• Binding Corporate Rules for intragroup transfers

8. Cookie Policy

Cookies are small text files stored on your device when you visit our website. We use the following types of cookies:

You can control cookies through your browser settings or through our cookie consent banner. Disabling certain cookies may impact website functionality.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately at privacy@softlive.ae and we will take steps to delete such information.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include:

• Encrypted data transmission (SSL/TLS)
• Access controls and authentication protocols
• Regular security assessments and audits
• Staff training on data protection

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. We will notify you of significant changes by:

• Posting the updated policy on this page with a revised "Last Updated" date
• Sending an email notification (for registered clients)
• Displaying a prominent notice on our website

We encourage you to review this policy periodically.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: